Marketing Glossary





Anchor Text - The text on a web page that is hyperlinked, leading to another url when clicked.

Bounce Rate - The percent of visitors who visit your website and view only one page before they “bounce” off. This is an indication of how engaging your content and website experience is, and whether or not visitors are finding the information they are looking for when they arrive on your site.

Brand Mentions - Mentions of the company, brand, or product in online media, either with or without a link attribution to the brand’s website.

Branded Searches - Organic searches including brand name terms that resulted in a website visit to the website. An increase in this number indicates an increase in overall brand awareness and recognition.

Domain Authority - Developed by Moz, an industry leader in SEO analysis and research, Domain Authority is a grade given out of 100 that predicts how well a website can expect to perform in search engine rankings.

External Backlinks - The total number of backlinks pointing to you website as determined from Moz’s Open Site Explorer tool.

Facebook - An online social networking website that allows users to post and exchange information with friends, and receive news and information from businesses they want to follow.

Hashtag - A word or phrase with a pound (#) sign in front of it, used to identify groups of content, categories, or topics.

Indexed Pages - The number of pages on your website that google has crawled and added to its information database, or index.

Keyword - Words on a web page that help inform search engines what your website is about.

Keyword Phrase - Two or more words that describe what your website is all about. Keyword phrases provide variations on primary keywords to help search engines determine which pages on a website would be most helpful to searchers in solving their search queries.

Load Time - The length of time it takes for your website to load, in seconds. The quicker a page loads, the better chance a user will stay on the page.

Brand Mentions - Mentions of the company, brand, or product in online media, either with or without a link attribution to the brand’s website.

Organic Traffic Overview - Provides an overview of how many users interact with your content and how effective it is for your target audience.

Page Load Time - Refers to the amount of time it takes for a particular page to load and display. A faster load time is better.

Pages/Session - The average number of pages a visitor views during a single session on your website.

Referrals - Domains and pages on the domain that are referring traffic to your site.

Robot Traffic - Part of online traffic and activities artificially generated by automated bots and spiders.

Robot Traffic - Part of online traffic and activities artificially generated by automated bots and spiders.

Session Duration - The average amount of time a visitor stays on your website in a single session.

Social Audience Distribution - The percentage of your total social audience that is represented on each different social platform.

Social Reach - The aggregate total number of people you are able to reach across all of your various social media accounts.

Traffic Overview - Provides an overview of how many users interact with your content and how effective it is for your target audience.

Top Traffic - The sources that drive the most traffic to your site.

Top Referrals - Domains and pages on the domain that are referring the most traffic to your site.

Top Social Network Referrals - The top social sources and channels that bring traffic to your site.

Top Landing Pages - Landing pages that have generated the highest number of visits.

Total Website Visitors - The total number of visits to your website in a given timeframe.

Twitter - A free social networking, microblogging service that allows registered members to broadcast short posts, or “tweets” of 140 characters or less.

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